BECOME AN AUTHORIZED SEAL KING DISTRIBUTOR
We understand and appreciate what it means to run a small business. That’s why our primary goal is to support the businesses that believe in our products, our mission, and our brand. When you choose to add the Seal King lineup to your hardscape products category, know that you are not just buying a product, but the infrastructure and the people that support it.
Our products are engineered to protect, fortify, and ultimately withstand the test of time—and just like the features of our products, our business philosophy adopts the very same principles.
PROTECT:
We will protect our distributors’ best interests by delivering on our promise of quality, paramount support, and fairness.
STRENGTHEN:
We will strengthen our relationships with our distributors by introducing new and appealing incentives that are designed to drive traffic to your location and enhance the customer’s experience.
TIME:
We are in this for the long haul; we are forward thinkers who firmly believe in lifelong professional relationships that are meaningful and yield profitable results. We are a boutique company that cares about our distributors’ outcomes and values the benefits of managed and organic growth.
WHAT’S IN IT FOR YOU?
SUPPORTED ADVERTISING INITIATIVES
We are aware of the importance of marketing and advertising in both online and offline platforms. As your supplier of sealer and hardscape protection supplies, we are adding value to your brand by engaging in the following marketing initiatives.
ONLINE PRESENCE—OUR NEW WEBSITE
Our newly designed website offers all the same product information as its predecessor; however, our new website is built with enhanced features and engaging content designed to educate, locate, and convert. We educate our users by continually adding useful content that demonstrates the ease of application for several of our key products. This strategy showcases Seal King as a friendly brand that is loved and trusted by homeowners. The ‘locate’ feature directs the user to Seal King’s partners (you). This exchange of information is designed to bring customers to your store and convert online traffic to sales.
ONLINE—LEAD GENERATION TOOLS FOR YOU. “TRAFFIC GENERATOR” AND RECIPROCAL LINKS
Our website is designed to drive online traffic to your website or physical store. We do this using our state-of-the-art online product finder. Users can simply browse for a product, select their country, state, or province, and locate their closest city retailer. As a Seal King dealer your business details will show up on our website, which will improve your search engine rankings.
ONLINE—AWARENESS: GOOGLE SEO
SEO stands for Search Engine Optimization. Our purpose is to match a question to an answer, engage in conversation, and, most importantly, get indexed on the world’s leading search engine, Google. Seal King invests a considerable amount of time, money, and resources ensuring it has a highly optimized website that is filled with relevant content and clear calls to action (e.g., “Purchase at your location”).
ONLINE—AWARENESS AND SOCIAL MEDIA
As with any form of advertising, the message should always support the main business objectives. Seal King will roll out a variety of social media campaigns that are relevant to our products and distributors. Engaging topics include application tutorials (videos), before-and-after photos, Seal King’s showcase homes, and distributor spotlights, to name a few.
OFFLINE—TRADE SHOWS
Seal King firmly believes in the power of human interaction and the benefits of speaking with our customers face-to-face. Our event marketing initiatives allow us to demonstrate our products firsthand and gather valuable feedback from both our distributors and end-users. Each year, Seal King exhibits at various tradeshows and conferences across North America.
OFFLINE—ORGANIC ADVERTISING POP-UP DEMONSTRATIONS EVENTS
Do you have a lot of customers asking questions about how to seal their paving stone(s) or how to prevent weeds on their interlock walkways? Ask your representative about our exclusive Seal King pop-up events. Pop-up events are informative in-store product demonstrations designed to educate the end-user on the benefits of Seal King’s products and ultimately convert them to sales.
OFFLINE—MARKETING MATERIALS
Whether it be literature, point of sale displays, product display boards, or product samples, Seal King has you covered. We understand the importance of product promotion in stores, and we have the materials for you to engage customers and educate them on the benefits and use of our products.
SERVICE, SUPPORT, GUARANTEES
OUR TEAM:
Our robust service infrastructure houses 30 full- and part-time employees. Our team is composed of chemical engineers, account representatives, business development executives, manufacturing, and administrative staff. Feel free to connect with us on social media (LinkedIn, Instagram, Facebook) or directly from our website.
QUALITY AND INNOVATION:
The full line of Seal King products are engineered, manufactured, and packaged in North America. Our technical team continually tests each product for consistency in quality, strength, and resilience. We are also always on the lookout for new technologies and developing innovative formulas to enhance the appearance, safety, and longevity of our line of products.
ENVIRONMENTAL AWARENESS
All of our solvent based products meet or are under VOC emission standards. We also have a full lineup of water based products that are more environmentally friendly than the traditional solvent based products. In addition, we are partnered with various recycling organizations to assist with the disposal of used products and containers.
LET’S SEAL THE DEAL.
Please send us a few details about your business and we will get back to you within 1 business day.
